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Field notes on AI marketing

Long-form essays, engineering deep-dives, and tactical playbooks from the team shipping autonomous marketing systems.

StrategyJun 24, 2026·6 min read

Why AI marketing agents are replacing the dashboard

Dashboards report. Agents act. Here's how forward-deployed teams are shipping autonomous marketing systems in 5 days.

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EngineeringJun 17, 2026·8 min read

Warehouse-native attribution without the SQL

How Twixor connects ad platforms, CRM, and product analytics into a single ROAS truth source — and lets agents act on it.

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AgentsJun 10, 2026·5 min read

The Paid Ads Agent playbook

Bidding, creative rotation, audience expansion. What a production-grade paid agent looks like in the wild.

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AgentsJun 03, 2026·7 min read

SEO agents and the internal link graph

Programmatic SEO done right: an autonomous agent that ships briefs, links, and refreshes — measured against rank deltas.

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